State and local police departments throughout this region (and the rest of the U.S.) are participating in the the 2011 Click It or Ticket campaign, an initiative designed to remind motorists about the severe risks of driving unbelted, day or night.
National Highway Traffic Safety Administration (NHTSA) research shows that fewer people buckle their seat belts at night, making evening hours especially dangerous. In 2009, 62 percent of nighttime vehicle occupants who were killed in crashes were unbelted. In contrast, 44 percent of daytime occupants who were killed were unrestrained.
Young people and males are especially at risk of dying in a traffic crash in which they’re unbelted. In 2009, the age groups 21 to 24 and 25 to 34 each had 64 percent passenger vehicle occupant fatality rates, among the highest percentages of unrestrained fatalities. Fifty-eight percent of males who died in a crash were unrestrained versus 44 percent for females.
NHTSA researchers estimate that in 2009 seat belts saved 12,713 lives. But if all passenger vehicle occupants involved in crashes had worn seat belts, an additional 3,688 lives could have been spared.
This year's Click It or Ticket campaign runs through 5 June. The mobilization, expected to involve more than 10,000 police agencies nationally, is supported by $8 million in national advertising funded through Congress and supported by NHTSA. The ads, which will air in English and Spanish, are designed to generate awareness of the stepped up enforcement efforts and the increased chance of getting a ticket if you’re not buckled up. The ads will be aired on television, radio and online.
To access some of these ads, please visit:
Click It or Ticket TV Spot: Stuck with a Ticket (for primary seat belt States)
Click It or Ticket TV Spot: Stuck with a Ticket (for secondary seat belt States)
Click It or Ticket TV Spot: Friendly Rural Cop
Click It or Ticket TV Spot: Out of Nowhere
Click It or Ticket Radio Spot: Crack of Dawn
Click It or Ticket Radio Spot: Urban
For more information about the Click It or Ticket campaign, please visit:
Posts
No comments:
Post a Comment