“As it becomes more challenging to attract firefighters into the fire service, it is important to focus on how we can market not only the fire service in general but also our own individual departments. . . .
“A recruitment video can be an extremely useful tool in catching the attention of someone who may be curious about a career in the fire service. It may even capture the attention of someone who has never thought about a career in the fire service.”
In a recent FireRescue1 article, Daniel Shoffner, Burlington (NC) Fire Department public information officer and strategic initiatives manager, offered a number of suggestions for creating a firefighter recruitment video.
To access his complete article, please visit:
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