04 December 2010

Students' Web Television Initiative Focuses on Drinking Prevention

Recently J. Sibley Law, a pioneer of short short-format video through his media company, Saxon Mills, recently worked with a number of high school students from HYPE (How Youth Positively Entertain), a youth development program of the Stratford, CT, Community Services Department. Among other prevention and wellness activities, HYPE provides teens with a forum to create underage drinking prevention programming for their peers.

Over the summer, this collaboration produced, "What's in Your Cup?", a web television production designed to help educate young people about some of the consequences of underage drinking.

Five episodes were produced, and each was connected to the others by a common tagline: "It's easy to make mistakes when we're young. Don't make them worse by drinking."

To access a Connecticut Post article about this initiative, please visit:

Connecticut Post: Students take teen drinking prevention to the web (4 DEC 10)

To view the "What's in Your Cup?" production, please visit:

"What's in your Cup?"

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