"One of the implicit messages in the advertisements we see is, in effect, 'You are not adequate, you are not pretty enough, thin enough, healthy enough, popular enough, rich enough.' Further, 'The world is a threatening and difficult place and you are not up to the task.' And then comes the pitch, 'Buy our product and you'll make it, you'll measure up and solve life's challenges. You won't be so pathetic and ill equipped.' So the basic recipe is: incite fear and push the product as a solution."
In a recent commentary, Monsignor Charles Pope (pastor of Holy Comforter-Saint Cyprian Parish, Washington, DC) reflected on the inadequacy of the products we see advertised, or anything else in this world, to really satisfy us.
To access Msgr. Pope's complete post, please visit:
Msgr. Charles Pope: On the Inadequacy of the World As Advertised (10 OCT 11)
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