“The 47th Super Bowl will draw an audience of more than 100 million, but with its television ad spots selling at $6-$7 million apiece, Tom Peterson of Catholics Come Home admits that the possibility of buying one is ‘financially out of our league.’
“But the founder of the 15-year-old Catholic evangelization organization, which airs inspirational television messages to persuade people to return to church, doesn’t intend to fumble away the Super Bowl season just because of the money issue.
“As the NFL playoffs commenced in early January, Peterson was scrambling to raise the funding to broadcast Catholics Come Home ads during playoff games, including one just before the kickoff of the Atlanta Falcons’ first home playoff game against the Seattle Seahawks. The Falcons won 30-28 on a last-second field goal.”
A recent article in the National Catholic Register examined the efforts being made by Catholics Come Home to reach viewers in the televised football market.
To access the complete National Catholic Register article, please visit:
National Catholic Register: Driving for the End Zone of Faith (30 JAN 13)
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