National Crime Prevention Council and U. S. Patent and Trademark Office Collaborating to Raise Awareness about Counterfeit Goods

The National Crime Prevention Council (NCPC) and the United States Patent and Trademark Office (USPTO) are collaborating to raise public awareness of the dangers related to and damage caused by purchasing counterfeit goods.

Counterfeit items are illegal replicas of real products, designed to deceive and take advantage of the superior value of genuine merchandise. The public may not know that counterfeit goods threaten consumers’ health and safety, hurt the U.S. economy, and support international organized crime.
Together with the USPTO, the NCPC will create an anti-counterfeiting campaign using public service advertising (PSAs) to include television, radio, outdoor, social media, and digital messaging directed to consumers. The campaign will also provide educational materials and tools to NCPC’s network of crime prevention practitioners and law enforcement officers who, in turn, will use those resources to teach their communities about the dangers of counterfeit goods.

Background information:

National Crime Prevention Council

United States Patent and Trademark Office