The American Library Association’s (ALA) Public Policy & Advocacy office, in partnership with Co/lab Capacity, recently released the Libraries Build Business Communications Toolkit. The toolkit is designed to provide tools and resources for library workers to promote their small business support services, grow and maintain relationships with local partners, and advocate to policymakers on the important role libraries play in the small business ecosystem.
The Communications Toolkit includes outreach plans targeting four key audiences: small business owners, small business support organizations, elected officials and decision makers, and library staff. Library workers looking to broaden their community’s perception of the library, learn more about the small business community, encourage support, and create partnerships will find materials pertinent and adaptable to their needs. The toolkit also helps its users prepare for meetings, presentations to community members, and events – as well as help library workers build confidence in discussing their small business offerings.
To access this toolkit, please visit:
ALA: Libraries Build Business Communications Tool
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