"Recently, a youthful acquaintance shared with me his future career
ambition to be 'an influencer.' As a sign of my ever-increasing age, I
was skeptical that the full-time influencer life is 'a thing' for anyone
other than celebrities. To my surprise, however, I learned that recent
surveys indicate that over half of Generation Z aspires to have a career
as an on-line influencer!
"Certainly, celebrity endorsements and prominent spokespeople for
products, services, and ideas have long shaped our public consciousness.
But, in the modern sense, influencers are all those who generate an
on-line following to persuade others to purchase particular products,
visit specified destinations, attend popular events and adopt carefully
curated lifestyles of all kinds -- and much more. . . ."
In a recent commentary , writer/Professor Lucia A. Silecchia reflected reflected on the role of influencers and wondered if "Gen Z's and their elders paused prayerfully to consider that we all have the opportunity and responsibility to be influencers."
To access Professor Silecchia's complete post, please visit:
The Pilot: Echoes: Lucia A. Silecchia: The underlying premise of influencer culture (5 AUG 26)
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