13 June 2019

On Dr. J.F. True's Elixir and Its Effect on Auburn, ME

"If you believe the advertising in the latter half of the 19th century, gulping down a bit of Dr. J.F. True's Elixir offered the best possible treatment for everything from a headache to a lizard living in your stomach.

"Regardless of whether it really worked or not, the dark and somewhat alcoholic liquid that was shipped out to druggists across the country under True's name put Auburn on the map.

"Nearly forgotten today, the Auburn-made mixture was once a staple for many families angling to 'Keep Children Well' in an era when the medical profession had yet to find its bearings and sickness was striking down a hefty share of American youngsters."

A recent Sun Journal article gave an historical overview of Dr. True, his elixir, and their impact on Auburn, Maine.

To access the complete report, please visit:

Lewiston Sun Journal: Dr. J.F. True's Elixir: The medicine that made Auburn famous (29 JAN 19)

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