"Every summer we see ads on television, online, and in the papers promoting 'Christmas in July' sales and specials. For decades this concept has been used as a marketing strategy by retailers to bring in more shoppers during the lazy, hazy days of summer. Some people use the theme as an opportunity to have a party, to be festive, or as a pick-me-up to help get through the heat of mid-summer.
"In my family, we had our own version of 'Christmas in July.' It wasn't a party (in the traditional sense) or a one-day celebration. It was a nine-day period of prayer called the 'Novena to St. Anne'"In a recent commentary, Father Jack Kolodziej, OSFS, reflected on the relationship between Saint Anne and the observance of "Christmas in July."
To access Fr. Kolodziej's complete post, please visit:
De Sales Weekly: Provincial's Reflection: Christmas in July...St. Anne's Legacy (20 JUL 23)
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