Diocese of Brooklyn on Jesus as the “Original Hipster”

A recent item in the trade journal Adweek took note of a new “All Faces, Everyday Understanding” marketing campaign by the Diocese of Brooklyn.

Initiated on 1 April, 2013, this campaign is “geared towards reaching a younger, more diverse demographic by showing the cooler and more welcoming side of the Catholic Church.” One of the main creative pieces in this campaign is “The Original Hipster.”

In a related statement, Monsignor Kieran Harrington (Vicar for Communications for the Diocese) noted, “If you have faith there is never a need to take yourself too seriously; life is so much easier when you have a sense of humor. Sure we are poking fun at ourselves, but also making clear that in Catholic Churches in Brooklyn and Queens everyone is welcome.”

To access a copy of this Adweek item, please visit:

Adweek: Jesus Was the ‘Original Hipster,’ Down to His Grubby Converse Sneakers, Say Church Ads (22 APR 13)

Background information:

Diocese of Brooklyn

Thank you, Deacon Greg Kandra, for the tip.