State and local police departments throughout this region (and the rest of the U.S.) are participating in the the 2013 Click It or Ticket campaign, an initiative designed to remind motorists about the severe risks of driving unbelted, day or night.
Seat belt use in 2012 reached 86 percent, a significant increase from 84 percent in 2011. This result is from the National Occupant Protection Use Survey (NOPUS), which is the only survey that provides nationwide probability based observed data on seat belt use in the United States. The NOPUS is conducted annually by the National Center for Statistics and Analysis of the National Highway Traffic Safety Administration (NHTSA).
This year’s Click It or Ticket campaign (or National Seat Belt Enforcement Mobilization) runs through 2 June. The primary audience for this campaign continues to be men of ages 18 to 34, which research shows are less likely to wear seat belts.
Media report:
Kennebec Journal: Gardiner, Augusta to beef up seat belt-use enforcement (20 MAY 13)
To access one of these ads, please visit:
NHTSA TV Commercial: ‘Fake Seat Belt’
For more information about the Click It or Ticket campaign, please visit:
Background information:
National Highway Traffic Safety Administration (NHTSA)
NHTSA: Traffic Safety Facts Research Note: Seat Belt Use in 2012—Overall Results
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